12. November 2020
I travelled in collaboration with the Iceland University of the Arts to the North of Iceland to stay and work on the Syðra Holt farm in Dalvík, where the owner – Vífill Eiríksson – is farming and producing food for his popular restaurant Bioborgari, located in Reykjavík. Vifíll and his team are in the process of implementing methods of regenerative farming, a way of farming inspired by permaculture, where every element of the farming process, including waste, can be used to create a circular system and give back to the land.
I was honored to design the branding and visual language of Syðra Holt and the soon-to-be-opened Kaffihús.